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Marcus Pentzek

Director of SEO at Jademond Digital, Ex-Searchmetrics

Marcus Pentzek in front of Baidu headquarters in Beijing

Marcus Professional Timeline:

  • 2001-2007: Began as a Freelancer in Web Design and E-commerce, later specializing in SEO and Online Marketing.
  • 2007-2008: Head of Onpage SEO Consulting at Seoline GmbH, Germany, focusing on SEO and team development.
  • 2008-2011: International SEO Consultant at ABAKUS Internet Marketing GmbH, Hannover, Germany, where he managed Onpage and Onsite SEO and served as Project Manager for the SEO software “SEO DIVER”.
  • 2012-2013: Director of Marketing & Customer Service at Yoybuy Ltd, Beijing, China, overhauling customer service to enhance the customer experience significantly.
  • 2014-2018: Team Lead SEO at UDG United Digital Group, Cologne & Ludwigsburg, Germany.
  • 2018-2022: Chief SEO Consultant at Searchmetrics GmbH, Germany.
  • Since December 2022: Director of SEO at Jademond Digital, focusing on modern, data-driven SEO strategies for Chinese SEO

Books & Studies:

Notable Publications on Other Websites:

  • (de) Chinese Search Food – Was bedeutet EAT für Baidu? – [URL]
  • (en) Chinese Search Food – What does E.A.T. mean to Baidu? – [URL]
  • Baidu SEO in China: Der ultimative Leitfaden für Top-Rankings – [URL]
  • (en) Baidu Ranking Factors for 2024: A Comprehensive Data Study – [URL]
  • (en) Link Building Feng Shui for SEO in China – [URL]
  • (en) Video: Link Building and SEO for China on LRT video channel on YouTube – [URL]

Personal Touch: Marcus’s professional path is marked by a keen ability to adapt to evolving digital landscapes and a deep understanding of cross-cultural marketing dynamics, especially between Germany and China. His work has consistently aimed at bridging the gap between western and Chinese digital marketing practices.

Biography: Marcus Pentzek’s journey into the world of technology and digital marketing began during his childhood, marked by an early fascination with computing. His first foray into the world of computers was with a Commodore 64, which sparked a lifelong passion for technology. This early exposure laid the groundwork for his future career.

In 1996, Marcus moved to Fayetteville, North Carolina, USA, where he experienced the internet for the first time. While in the US, he also assisted in ESL classrooms at Fayetteville Technical Community College, helping foreign students adapt to the English language. This period was pivotal as it expanded his understanding of cultural nuances and communication—skills that would later enhance his digital marketing expertise.

Upon returning to Germany in the early 2000s, Marcus began to professionally build websites. He started with e-commerce platforms like osCommerce and soon transitioned to Joomla (formerly known as Mambo) and xt:commerce, creating customized digital spaces for a diverse clientele.

As his clients began to seek ways to increase site traffic, Marcus delved into the nascent field of Search Engine Optimization (SEO), quickly recognizing its potential to transform digital engagement.

His professional career in SEO began in earnest at Seoline GmbH in Germany, where he was responsible for on-page SEO and building an SEO consulting team from scratch. His commitment to ethical practices in SEO was tested and proven during this time, leading him to leave the company when he discovered the use of questionable backlink strategies.

Marcus then joined ABAKUS Internet Marketing GmbH in Hannover as an International SEO Consultant, further honing his skills and taking on responsibilities such as managing the development of the company’s own SEO tool, SEO DIVER. His role included extensive on-page and on-site consulting, content marketing consulting.

In 2012, Marcus’s life took a significant turn when he moved to Beijing, China, to be with the woman he loved, and work as the Director of Marketing & Customer Service at Yoybuy Ltd. Here, he implemented major shifts in customer service strategy, focusing on customer needs over company protocol, which significantly improved customer interaction and service delivery. His time in China was also marked by his leadership in developing a social media strategy that combined education, entertainment, and targeted advertising, significantly growing the company’s online presence.

After a successful stint in China, Marcus and his family returned to Germany (fleeing from Beijing’s smoggy air in 2013), where he led SEO teams at UDG United Digital Group in Cologne & Ludwigsburg.

Later, at Searchmetrics GmbH, he served as Chief SEO Consultant. His responsibilities included keeping the SEO consulting team informed about the latest and most challenging SEO developments, which often require expertise beyond standard practices. He also maintained a direct line of communication with the developers of the SEO suite to ensure they understood the consultants’ needs, tested tools, and provided feedback. Additionally, Marcus engaged in the broader SEO community by speaking at conferences, leading Searchmetrics Black Belt certifications, and contributing articles to prominent publications.

Since December 2022, Marcus has been with Jademond Digital as the Director of SEO, where he continues to innovate and lead in the field of SEO, focusing on modern, data-driven approaches that are rare in the Chinese market.

Marcus’s professional narrative is characterized by a deep commitment to ethical SEO practices, a nuanced understanding of cross-cultural marketing dynamics, and a visionary approach to digital marketing strategies.

His career is a testament to the power of integrating technical expertise with a thorough understanding of global market trends and consumer behaviors.