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Onsing Ou

Content Marketing Manager at Jademond Digital

Onsing’s Professional Timeline:

  • Since May 2022: Serving as Content Marketing Manager at Jademond Digital, specializing in Chinese social media content strategy, advertising localization, and PR and media outreach
  • 2019–2022: Joined Jademond as a Social Content Marketing Specialist, focusing on content marketing and public relations for Chinese social media platforms.
  • 2015–2019: Studied at Sun Yat-sen University, majoring in Optoelectronic Information Science and Engineering within the School of Physics.

Notable Publications on Other Websites:

Articles on Jademond’s Magazine

Personal Touch: Onsing’s academic background in physics might seem unrelated to his current career in social media marketing, but it is this very foundation that empowers him to excel in crafting localized strategies for Western technology, internet, and manufacturing industries entering the Chinese market.

In his five years in the field, Onsing has collaborated with leading companies in machinery manufacturing and internet technology, developing comprehensive social media strategies, localized content, and ad campaigns. His versatility allows him to bridge disciplines effectively. If you’re a B2B enterprise looking to establish a presence on Chinese social media, Onsing is well-equipped to provide tailored and impactful content marketing solutions.

Biography: Onsing’s connection with media began in childhood. Between 2004 and 2008, while still in elementary school, he participated in a youth journalist program organized by local governments and schools. As part of this initiative, he conducted interviews and drafted press releases for government events. This experience laid a strong foundation in writing and research—essential skills for social media operations.

In 2015, Onsing entered Sun Yat-sen University to pursue his passion for physics, focusing on optoelectronics. However, his enthusiasm for social media remained undiminished. During his university years, he worked in the student council’s public relations department, promoting events through social media campaigns. These efforts introduced him to diverse platforms, UGC (User-Generated Content) strategies, and influencer marketing.

This exposure paved the way for an internship in late 2018 at a local digital marketing agency, where Onsing contributed to campaigns for leading FMCG and personal care brands in collaboration with universities across China. The internship deepened his understanding of social media marketing and provided hands-on experience with platforms across the Chinese digital ecosystem, including organic content, advertising, and PR initiatives within Baidu’s ecosystem and community channels.

In June 2019, Onsing officially joined Jademond, where he spearheaded the creation of a social media presence for an IT sector client from scratch in China. His responsibilities included content creation and account management. Soon after, he expanded his portfolio to include several B2B projects for clients in industrial manufacturing and investment sectors—globally leading enterprises launching their first marketing efforts in China.

Recognizing the limitations of Western social media strategies in China, Onsing quickly adapted, developing localized content approaches that extended beyond mainstream platforms. His expertise grew to include website localization and SEO optimization, with strategies tailored to integrate marketing content into niche Chinese internet ecosystems. By leveraging search engine ecosystems and targeted communities, he positioned his clients’ content in highly effective yet often overlooked digital spaces.

Since 2022, as Content Marketing Manager at Jademond, Onsing has led a team dedicated to the content marketing needs of international B2B companies in China. His clients span sectors such as machinery manufacturing, industrial equipment, biotechnology and medical devices, IT, alternative investments, and financial services. Under his leadership, the team crafts cutting-edge, localized social media strategies, integrates efforts with lead generation initiatives, and manages PR and media outreach.

Onsing has embraced the rise of AI applications to optimize his workflow, particularly by customizing Stable Diffusion models for e-commerce visuals, with his adaptations receiving over 25k downloads in three months. Additionally, Onsing developed an API gateway to seamlessly integrate SEO and social media tools, significantly enhancing cross-platform advertising strategies with AI-driven efficiency.

With a unique combination of technical and marketing expertise, Onsing stands out as a seasoned professional adept at turning challenges into opportunities for international businesses in China. His commitment to understanding client needs, paired with his detailed knowledge of the Chinese digital landscape, ensures solutions that are as innovative as they are effective.