As the College Entrance Examination unfolds across China from June 7th to 8th, all eyes are on this momentous event, not only for the candidates and their families but also for people nationwide. Baidu, China’s leading search engine, has unveiled a special Doodle to commemorate this important occasion.
Baidu Doodle: A Visual Encouragement
You’ll be greeted by an uplifting scene when you visit the Baidu homepage during the College Entrance Examination period. Baidu’s AI digital assistant, Duxiaoxiao, waves her right hand and flashes a warm smile, accompanied by the encouraging words “加油!” (which means “Cheer up!”) providing a boost of confidence to the millions of students embarking on their journey. Additionally, a pencil symbolizes the instrument of knowledge and learning appears alongside her. Below, several Baidu hot searches can be found, most of which are related to the College Entrance Examination.
Understanding of the College Entrance Examination
The College Entrance Examination (高考gāo kǎo) is officially known as Nationwide Unified Examination for Admissions to General Universities and Colleges. It is held annually from June 7th to 8th. The duration may vary in different regions depending on the subjects tested, with some exams lasting three days or even four days. This examination system was established in 1952, temporarily abolished in 1966, and subsequently restored in 1977. Prior to 2003, it typically took place from July 7th to 9th, but since 2003, the dates have shifted to June 7th to 9th.
Significance of the College Entrance Examination for Chinese Students
The College Entrance Examination is considered one of the most critical exams for Chinese students and is often compared to “crossing a narrow bridge amidst thousands of soldiers and horses”. It represents an opportunity for students to compete on an equal playing field, irrespective of their backgrounds. Its reputation as a fair assessment of knowledge and abilities has made it a defining moment in the lives of many Chinese students. For students from humble backgrounds, it serves as a platform to overcome social and economic barriers, offering a chance for upward social mobility. The College Entrance Examination marks a pivotal turning point that shapes one’s career path and future trajectory.
While the College Entrance Examination is not the sole path in life, it is commonly perceived as the most efficient shortcut.
The Special Search Results Page
Clicking on the Baidu Doodle initially reveals a regular page featuring content related to the College Entrance Examination. However, upon clicking the search button, a distinctive search results page, known as the SERP (Search Engine Results Page), unfolds. On this page, Duxiaoxiao joyfully exclaims “OK!” while accompanied by a pencil, files, and a smiling emoji.
Prior to the commencement of the College Entrance Examination, a countdown timer generates anticipation and excitement.
Once the examination commences, the SERP transforms to indicate that the College Entrance Examination is underway, displaying the specific start and end time. When adjusting the location, the displayed time adapts accordingly to the end time of that particular province. Below, a range of information pertaining to the College Entrance Examination is available, including live streaming with photos and commentary, expert broadcasts, news updates, regional schedules, and conventional search results.
The College Entrance Examination symbolizes an opportunity for Chinese students to unlock doors to higher education and future prospects. We extend our best wishes for success to all the candidates success in their endeavors!
About the author: Marcus Pentzek, Director of SEO, Jademond Digital - Marcus Pentzek is an SEO expert with over 15 years of experience, specializing in Baidu SEO. He has worked with global brands like Siemens, Nestlé, and B/S/H. Marcus played a key role in the Baidu SEO Ranking Factors Correlation Studies and co-authored a comprehensive book on Chinese SEO. Currently, he leads SEO at Jademond Digital, driving data-driven strategies and content optimization for the Chinese market. A lifelong problem-solver with a passion for digital strategy, Marcus continually adapts to the evolving SEO landscape. -> more about Marcus