In the vast expanse of the internet, each country puts its own unique stamp on web addresses with what we call Top-Level Domains (TLDs). You’ve probably seen Germany’s .de or Great Britain’s .co.uk, and even in the USA, we’ve got .us (although most folks there prefer the familiar .com).
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Now, let’s shift our digital compass to China. In this dynamic digital landscape, things get intriguing. China, being a tech giant in its own right, proudly sports its TLDs – the well-known .cn and .com.cn.
But if you dive deeper into the web pages served up by Baidu, China’s go-to search engine, you’ll stumble upon a plethora of other TLDs. Some of these are like hidden gems, rarely used or mentioned in Baidu’s rankings.
This article (or rather a list) is your ticket to explore the fascinating world of TLDs you’ll encounter in Chinese Search Engine Results Pages (SERPs) and within China’s digital borders.
Get ready for an in-depth list to the lesser-known territory of Chinese Top-Level Domains.
(Generic / non-Chinese) TLDs Found in Baidu SERPs Type
.com
- Generic TLD
- 72.66% of all rankings in Baidu’s Top 20 are on .com domains
.net
- Generic TLD
- 3.67% of all rankings in Baidu’s Top 20 are on .net domains
.org
- Generic TLD
- 1.54% of all rankings in Baidu’s Top 20 are on .org domains
.cc
- Pseudo-Generic TLD, originally for Cocos (Keeling) Islands, an Australian territory, not used for a specific topic
- 0.46% of all rankings in Baidu’s Top 20 are on .cc domains
.tv
- Pseudo-Generic TLD, originally a ccTLD for Tuvalu, but often used for TV related topics
- 0.11% of all rankings in Baidu’s Top 20 are on .tv domains
.la
- Pseudo-Generic TLD, originally a ccTLD for Laos, not used for specific topics
- 0.08% of all rankings in Baidu’s Top 20 are on .la domains
.info
- Generic TLD for informational websites
- 0.04% of all rankings in Baidu’s Top 20 are on .info domains
.biz
- Generic TLD for informational websites
- 0.02% of all rankings in Baidu’s Top 20 are on .biz domains
.pro
- Generic TLD for professional websites
- 0.02% of all rankings in Baidu’s Top 20 are on .pro domains
.co
- Generic TLD for company websites
- 0.01% of all rankings in Baidu’s Top 20 are on .co domains
.co.uk
- Country-Code TLD for British (UK) websites
- 0.01% of all rankings in Baidu’s Top 20 are on .co.uk domains
.me
- Pseudo-Generic TLD for personal (me) websites, originally meant as a ccTLD for Montenegro
- 0.01% of all rankings in Baidu’s Top 20 are on .me domains
.top
- Generic TLD for businesses who want to promote themselves as a top choice
- 0.01% of all rankings in Baidu’s Top 20 are on .top domains
Chinese TLDs in latin Characters in > 0.01% of Baidu’s Top Rankings
.cn
- ccTLD for China
- 14.03% of all rankings in Baidu’s Top 20 are on .cn domains
- The percentage has been drastically growing since 2020
.com.cn
- ccTLD for China
- 6.53% of all rankings in Baidu’s Top 20 are on .com.cn domains
.org.cn
- ccTLD for China for organizations
- 0.29% of all rankings in Baidu’s Top 20 are on .org.cn domains
.net.cn
- ccTLD for organizations or companies engaged in Internet-related network services in China
- 0.16% of all rankings in Baidu’s Top 20 are on .net.cn domains
.ac.cn
- ccTLD for scientific research organizations in China
- 0.15% of all rankings in Baidu’s Top 20 are on .ac.cn domains
.tw
- ccTLD for the Greater China region Taiwan
- 0.03% of all rankings in Baidu’s Top 20 are on .tw domains
Chinese TLDs (Mainland & Greater China) in latin Characters with 0.01% of Baidu’s Top Rankings each
- .com.hk, China – HongKong
- .com.tw, China – Taiwan
- .gov.hk, China – Hong Kong governmental websites
- .hk, China – Hong Kong
- .sh.cn, China – Shanghai
- .wang, Chinese Generic TLD stands for “net”
Chinese TLDs (Mainland & Greater China) in latin Characters with 0.001% of Baidu’s Top Rankings each
- .ah.cn, China – Anhui
- .bj.cn, China – Beijing
- .cq.cn, China – Chongqing
- .fj.cn, China – Fujian
- .gd.cn, China – Guangdong
- .gs.cn, China – Gansu
- .gx.cn, China – Guangxi
- .gz.cn, China – Guangzhou
- .ha.cn, China – Hainan
- .hb.cn, China – Hebei
- .he.cn, China – Henan
- .hi.cn, China – Hubei
- .hk.cn, China – HongKong)
- .hl.cn, China – Heilongjiang
- .hn.cn, China – Hunan
- .jl.cn, China – Jilin
- .js.cn, China – Jiangsu
- .jx.cn, China – Jiangxi
- .ln.cn, China – Liaoning
- .mo.cn, China – Macau
- .nm.cn, China – Neimenggu
- .nx.cn, China – Ningxia
- .qh.cn, China – Qinghai
- .sc.cn, China – Sichuan
- .sd.cn, China – Shandong
- .sn.cn, China – Shanxi / 陕西
- .sx.cn, China – Shanxi / 山西
- .tj.cn, China – Tianjin
- .tw.cn, China – Taiwan
- .xj.cn, China – Xinjiang
- .xz.cn, China – Xizang
- .yn.cn, China – Yunnan
- .zj.cn, China – Zhejiang
ccTLDs in Simplified Chinese Characters – ccTLDs with 0.001% of Baidu’s Top Rankings each
- .中国, ccTLD for China (in Pinyin: zhōngguó)
- .新加坡, ccTLD for: Singapore (in Pinyin: xīnjiāpō)
- .香港, ccTLD for China – Hong Kong (in Pinyin: xiānggǎng)
- .公司.hk, ccTLD for China – Hong Kong companies (in Pinyin: gōngsī.hk)
- .公司.香港, ccTLD for China – Hong Kong companies (in Pinyin: gōngsī.xiānggǎng)
- .台湾, ccTLD for China – Taiwan (in Pinyin: táiwān)
- .政府.香港, ccTLD for China – Hong Kong Government (in Pinyin: zhèngfǔ.xiānggǎng)
- .教育.香港, ccTLD for China – Hong Kong Education. Hong Kong (in Pinyin: jiàoyù.xiānggǎng)
- .佛山, ccTLD for China – Foshan (in Pinyin: fúshān)
- .广东, ccTLD for China – Guangdong (in Pinyin: guǎngdōng)
gTLDs in Simplified Chinese Characters with 0.001% of Baidu’s Top Rankings each
- .世界, world (in Pinyin: shìjiè)
- .中信, Chinese language (in Pinyin: zhōngxìn)
- .中文网, Chinese language web (in Pinyin: zhōngwén wǎng)
- .企业, Enterprise (in Pinyin: qǐyè)
- .信息, Information (in Pinyin: xìnxī)
- .健康, Health (in Pinyin: jiànkāng)
- .八卦, Eight Trigrams / Gossip (in Pinyin: bāguà)
- .公司, Companies (in Pinyin: gōngsī)
- .公益, Public welfare (in Pinyin: gōngyì)
- .商城, Shopping Mall (in Pinyin: shāngchéng)
- .商店, Store (in Pinyin: shāngdiàn)
- .商标, Trademark (in Pinyin: shāngbiāo)
- .在线, Online (in Pinyin: zàixiàn)
- .天主教, Catholicism (in Pinyin: tiānzhǔjiào)
- .娱乐, Entertainment (in Pinyin: yúlè)
- .慈善, Charity (in Pinyin: císhàn)
- .我爱你, I love you (in Pinyin: wǒ ài nǐ)
- .手机, Mobile (in Pinyin: shǒujī)
- .招聘, Recruitment (in Pinyin: zhāopìn)
- .新闻, News (in Pinyin: xīnwén)
- .时尚, Fashion (in Pinyin: shíshàng)
- .机构, Institution (in Pinyin: jīgòu)
- .游戏, Games (in Pinyin: yóuxì)
- .点看, Click to see (in Pinyin: diǎn kàn)
- .移动, Move (in Pinyin: yídòng)
- .组织机构, Organizational structure (in Pinyin: zǔzhī jīgòu)
- .网址, Website (in Pinyin: wǎngzhǐ)
- .网店, Online store (in Pinyin: wǎng diàn)
- .网站, Website (in Pinyin: wǎngzhàn)
- .网络, Network (in Pinyin: wǎngluò)
- .购物, Shopping (in Pinyin: gòuwù)
- .集团, Group (in Pinyin: jítuán)
- .食品, Food (in Pinyin: shípǐn)
- .餐厅, Restaurant (in Pinyin: cāntīng)
- .政务, Government affairs (in Pinyin: zhèngwù)
- .政府, Government (in Pinyin: zhèngfǔ)
Branded TLDs in Simplified Chinese Characters with 0.001% of Baidu’s Top Rankings each
- .亚马逊, Amazon (in Pinyin: yàmǎxùn)
- .香格里拉, Shangri La (in Pinyin: xiānggélǐlā)
- .飞利浦, Philips (in Pinyin: fēilìpǔ)
- .淡马锡, Temasek (in Pinyin: dànmǎxī)
- .嘉里, Kerry (in Pinyin: jiā lǐ)
- .嘉里大酒店, Kerry Hotel (in Pinyin: jiā lǐ dà jiǔdiàn)
- .大拿, Da Na (in Pinyin: dà ná)
- .联通, Unicom (in Pinyin: liántōng)
- .谷歌, Google (in Pinyin: gǔgē)
- 微博, Weibo (in Pinyin: wēi bó)
TLDs in Traditional Chinese Characters with 0.001% of Baidu’s Top Rankings each
- .中國, ccTLD for China (in Pinyin: zhōngguó)
- .台灣, ccTLD for China – Taiwan (in Pinyin: táiwān)
- .澳門, ccTLD for China – Macau (in Pinyin: àomén)
- .個人.香港, for individuals in Hong Kong (in Pinyin: gèrén.xiānggǎng)
- .家電, for electrical household appliances (in Pinyin: jiādiàn)
- .書籍, for books (in Pinyin: shūjí)
- .組織.香港, for organizations in Hong Kong (in Pinyin: zǔzhī.xiānggǎng)
- .網絡.香港, for network companies in Hong Kong (in Pinyin: wǎngluò.xiānggǎng)
- .通販, means trafficking (in Pinyin: tōng fàn)
- .電訊盈科, branded: PCCW (in Pinyin: diànxùn yíngkē)
The lists provided here are not comprehensive but include only those Top-Level Domains (TLDs) that were identified within the Top 20 rankings on Baidu during our extensive Baidu SEO Ranking Factors Correlation Study.