E-commerce Manager at Jademond Digital
Gary’s Professional Timeline:
- Since May 2022: Appointed as the E-commerce Team Manager by the company, Gary began building an e-commerce operations team to support international brands entering the Chinese market. His efforts have driven content marketing strategies that effectively lead to sales conversions in online stores.
- 2018–2022: Joined Jademond in April 2018, focusing on SEO content creation and social media management. By the end of 2018, Gary leveraged his sales expertise to explore online sales conversions driven by social media content, collaboration with KOLs (Key Opinion Leaders), and deep engagement with private domain traffic. He shared his successful methods with colleagues to benefit other projects.
- 2016–2018: Worked in Guangzhou on B2C sales of inline skating products and in Shenzhen on B2B sales of French imported wine.
- 2012–2016: Employed at Guangzhou Kanghui Electronics Technology Co., Ltd., focusing on enterprise sales projects. Gary provided comprehensive solutions for servers and data center construction.
- 2009–2012: Worked at Shunde Dingye Company in both B2B and B2C sales. In 2011, he was promoted to Key Account Manager.
- 2005–2009: Studied at South China University of Technology, majoring in Integrated Circuit Design and Integrated Systems at the School of Electronics and Information Engineering.
Articles on Jademond Magazine:
- European Brands in China’s E-Commerce Market 2025
- The Global Growth of E-commerce and China’s Leading Position
Personal Touch: Gary brings a wealth of B2B and B2C sales experience, which has honed his ability to communicate effectively and identify customer pain points with precision. He excels at distilling key selling points and tailoring his approach to present the same concept from different perspectives, depending on his audience. This strength gives him a significant edge in areas like private domain traffic and driving repeat purchases.
Gary’s keen insight into user interactions allows him to spot emerging market opportunities and transform them into actionable recommendations, showcasing his adaptability and strategic thinking.
Biography: From his very first job, Gary has been deeply connected to sales, mastering the art of guided communication through listening and exploration. Over time, he developed a structured, step-by-step approach to uncovering customer needs and identifying the right sales direction. His ability to analyze consumer behavior and profiles across various e-commerce platforms allows him to tailor strategies for different audiences effectively.
When Gary began his career in 2009, he was outgoing but initially struggled with interpersonal communication. Choosing sales as a way to challenge himself, he immersed in pitching products to strangers, meeting new clients, and maintaining relationships with existing ones. This experience helped him overcome his hesitations and taught him to understand the unspoken language of customer needs.
In 2012, during his second role, Gary encountered a diverse range of clients, from private enterprises to institutional organizations. These interactions often involved navigating nuanced communication styles designed to obscure true requirements. This challenging environment refined his analytical thinking, broadened his perspective, and sharpened his ability to look beyond the surface to uncover core issues—skills that now greatly aid his decision-making process.
In 2018, six months after joining Jademond, Gary independently managed a niche project for a British fetish wear brand. Although initially tasked with managing social media content, he identified the brand’s potential for growth in the Chinese market despite its challenges. By conducting in-depth research into niche communities, analyzing social media interactions, and collaborating with KOLs, Gary devised a personalized strategy combining social media campaigns, influencer partnerships, and tailored customer service. This approach not only established a foothold in the market but also ensured the project’s ongoing success.
However, Gary has faced setbacks, including proposing forward-thinking market strategies that were not adopted by the brand. Seeing these ideas later successfully implemented by competitors was disheartening but underscored the importance of collaboration between brands and operational teams, especially for cross-border ventures.
In 2022, Gary took on the role of managing and building an e-commerce team. He noticed that many European brands entering China held outdated perceptions of Chinese consumers, often based on behaviors from a decade ago. Gary believes that updating these insights and aligning strategies with the realities of the modern Chinese market is crucial for success. Through his experience, he has been able to help foreign brands adapt to the dynamic Chinese market and establish a strong presence.
Gary is committed to leveraging his expertise to bridge the gap between international brands and Chinese consumers, ensuring that his clients thrive in this competitive landscape.