Traditional Chinese Proverbs - and what they teach us about SEA/PPC
Welcome to our weekly series exploring ancient Chinese quotes reimagined for the modern Online Marketing World. Each week, we'll take a well-known quote from an ancient Chinese philosopher and provide a fresh interpretation that connects with PPC and search ads. These quotes are often used to inspire and provide guidance in many aspects of life, and we believe they have the potential to enhance your online marketing efforts as well. Join us as we dive into the wisdom of the past to uncover new insights and inspiration for the present.
背义忘恩,天人共戮.
bèi yì wàng'ēn, tiān rén gòng lù.
If you forget your righteousness, you will be killed by all.
Liu Bei
This Chinese Proverb serves as a warning to anyone who forgets their moral principles or does not act with integrity. More specifically, it highlights the importance of being honest and fair in all of our actions, regardless of whether or not we will be caught or face immediate consequences.
In the modern world of SEA, this proverb serves as a reminder that unethical actions, such as click fraud or misleading ads, may bring immediate gains but ultimately lead to severe consequences. If caught, an advertiser's credibility and reputation can be severely damaged, resulting in a loss of customers and revenue. Additionally, search engines and advertising platforms frequently monitor for unethical behavior and penalize those who violate their policies. To maintain a successful SEA campaign, professionals should always act with honesty and integrity. By doing so, they can enhance the credibility of their brand, build long-term relationships with their customers, and achieve sustained success.
Experience more Chinese Wisdom in Online Marketing:
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