Poor Chinese text quality is a risk for your reputation and SEO
It cannot be said often enough: for authentic Chinese content, you need native Chinese speakers living in China at the time of content creation. The best translator cannot incorporate the rapidly evolving Chinese language into one’s own vernacular unless one is surrounded by it 24/7. Words are used that have not been in use for 2 years, while words that are currently on everyone’s lips are completely missing. Also, the translation quality of non-native speakers may be “okay”, but it will rarely come close to that of native speakers. In recent years, a new danger of bad content is creeping in with AI-generated texts. It’s high time you had your Internet texts subjected to an independent quality check. Jadegital by Jademond comes to your rescue.
Onsing Ou
Head of Content Development
Besides content creation and experimenting with AI, he loves Majong and Badminton. Onsing …
Social Media Teamlead
She coordinates several social media projects by making sure everything is done in time! She lik
Zilan Yin
Social Media Teamlead
Zilan is a Social Media Specialist in Jademond responsible for social media marketing. Zilan is very good at copywriting and…
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The Cost of Compromised Chinese Texts
Chinese is not a single language. Mandarin and Cantonese are the two primary spoken dialects, sharing a common written vocabulary but often using different words in everyday language.
If you’re targeting mainland China or Taiwan, Mandarin is the appropriate choice, as it is the official language supported by the Chinese government. However, even within Mandarin, regional differences exist in written form. Simplified Chinese is used in mainland China, while Traditional Chinese is standard in Taiwan.
The Chinese language evolves rapidly, particularly within certain industries. Native speakers who have lived abroad for a few years may struggle with newly coined terms or industry-specific jargon. Therefore, for high-quality Chinese texts, it is essential to rely on a native Chinese speaker from the region you are targeting (in most cases, this is mainland China).
Recently, a new challenge has emerged: AI-generated content. For decades, web spammers and rogue SEO companies have used content spinners and preparation tools, often resulting in poor-quality text. Today, tools like ChatGPT and other GPT-based platforms can produce “acceptable” Chinese content, but this should not be the standard for your website.
Rather than distrusting your agency, we recommend adding an extra quality assurance step to your content creation process. Ensure your content is evaluated by an independent company with experienced native Chinese speakers based in China.
Why Choose Us to Check Your Chinese Content
- China-Based Expertise: We are a company rooted in China, with teams in Guangzhou, Shanghai, Tianjin, and Hong Kong.
- Native Proficiency: 90% of our staff are native Chinese speakers, with many who grew up in Guangzhou speaking Cantonese in their families, giving us a unique edge in understanding both Mandarin and Cantonese nuances.
- Content Creation Experience: We are not just reviewers; we are experienced content creators ourselves, with a proven track record of success.
- Proven Chinese SEO and Social Media Success: Our clients rank highly on Baidu, and their content performs exceptionally well on Chinese social media platforms like WeChat and Weibo, demonstrating our deep understanding of what works in the Chinese market.
- Compliance and Standards: We ensure that all content checks adhere to the latest Chinese regulations and industry standards, helping you avoid any legal or reputational risks.
- Global Perspective, Local Expertise: We bridge global and local perspectives, ensuring that your content resonates with Chinese audiences while aligning with your international brand messaging.
- AI Detection Expertise: We have extensive experience in detecting AI-generated content, both with advanced tools and through manual review.
- Multilingual Chinese Capabilities: While our Chinese staff are native Mandarin speakers, many are also fluent in Cantonese, allowing us to provide comprehensive linguistic expertise.
- Collaborative Approach: We work in close partnership with other Chinese marketing agencies, fostering a collaborative environment that benefits all involved.
Our proposed Chinese Content Quality Assurance process:
Our goal is not to replace your trusted text agency, especially if they already know your company and products well. Instead, we offer an additional layer of security to help you maintain confidence in your agency’s services by ensuring that the content they produce is of the highest quality.
Step 1: Briefing for the text agency
Prepare a detailed copywriting brief for your agency. Goal of the content, form of user address, points to be covered, possible limits in the amount of text, topics not to be addressed or only marginally covered, keywords to be used (for SEO).
Step 2: Let text agency do their job
Once the copywriting brief has been handed over to the agency, the editors get to work. They create a text that meets the requirements using all the facts that were handed over by the client.
Step 3: Checking the accuracy of the content
Now the customer is asked again. Finally, the customer is asked to use translation tools to check whether the content reflects what the customer had in mind.
Step 4: Correction round One
If there were still inconsistencies in the content, or if the copywriter did not adhere to the other briefing details, the text goes back to the agency for correction.
Step 5: Jademond Quality Assurance
If the content meets your expectations, forward it to Jademond / Jadegital Chinese Content Quality Assurance Service along with the briefing document. We check whether the quality of the text meets the standards a Chinese visitor to your website would expect. Is the wording up to date? Does nothing sound strange? Either we are happy to correct the text for you, or it goes back to the agency with our comments (back to step 4).
Step 6: Publishing the Content
If no further correction round needs to take place, the content can be published now.
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A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital
Kun Tang, Founder and CEO
The dangers of getting scammed by agencies using AI text generators get bigger in the recent times with algorithms like ChatGPT4o and Jasper creating “okay-ish” Chinese text quality compared to not-readable texts such content spinner tools would create in the past. We can add an Chinese content quality assurance step to your already in-place content creation process without the ne need of switching agencies. We just want to help.
Let’s have a first free consultation and see what we can do for you!
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